What is Growth Marketing?

Growth Marketing is a number of marketing techniques that use creativity, analytical thought as well as metrics of web sites and social media with the objective of selling their products/services and gaining more exposure. It is an approach that combines growth mindset with traditional marketing tools such as market research, advertising, social media, marketing content and email marketing.

Growth Hacking is different from Growth Marketing. Both search growth, but the truth is that Growth Hacking is considered a trend that comprises processes, programming and marketing strategies and that started to adapt to startups in order to maximize growth, resulting in an increased the number of users with minimum investment and effort.

Growth Marketing is a more advanced version and can be adapted to different kinds of companies.
Startups have a flexible structure and can change and modify very fast, and Growth Hacking methodology adapts immediately.
Organizations change gradually. Growth Marketing is more appropriate due to its versatility.

This practice became popular in 2010, reaching its peak in 2014.
Sean Ellis was in charge of the growth of startups such as: Dropbox, LinkedIn and EventBrite.
At the beginning, Ellis emphasized the importance of having a professional specialized on growth in the team.